Fractional CMO · $2M–$100M Revenue Companies
Your marketing has a leadership gap.
I close it in 90 days.
I step in as your board-level marketing executive — the strategy, the operating rhythm, and the team leadership of a full-time CMO, without the twelve-month search or the seven-figure package.
No pitch deck. A 30-minute working session on your revenue problem. Response within one business day.
Marketing is the least accountable function on most leadership teams.
Not because marketers are careless. Because most companies your size have never had marketing led at the level it needs.
You've likely lived one of these:
An agency that's excellent at execution and has no view of your business model, your unit economics, or your board's questions.
A marketing manager who is talented, overloaded, and one or two levels below the strategic seat the role actually requires.
A full-time CMO search that's been open for eight months, because the candidates who can actually do the job cost $280K+ and want to run a team that doesn't exist yet.
A fractional CMO gives you the seat, not the overhead.
Two to three days a week of executive marketing leadership — strategy, hiring, budget, board reporting — at roughly a third of the fully-loaded cost of a full-time hire.
"I understand your business better than a generalist agency, and I cost less than the recruiter fee alone on a full-time CMO search."
— Abdullah's working principle, stated on every first call
Trusted by brands across the GCC, MENA & beyond
+ Eventure · hide.me VPN · Soneri Bank · iMoney · Phenomenon Detroit · TimeLapse & more
What a marketing leader is actually accountable for.
Everything else — channels, tools, campaigns — sits underneath these.
Strategy & Positioning
Where you win, who you serve, and why you're the obvious choice. Most companies your size have a product story, not a market position.
Demand & Pipeline
A repeatable system for generating qualified pipeline — not a campaign calendar. Built to survive you changing agencies or headcount.
Team & Operating Rhythm
Hiring the right roles in the right order, running weekly and monthly cadences, and giving your team a leader they can be evaluated against.
Board & Investor Reporting
Marketing metrics your board and investors actually trust — CAC, payback, pipeline coverage — presented the way a full-time CMO would.
Go-to-Market & Launches
New product, new segment, or new geography — sequenced launch plans instead of a single "big bang" that puts all the risk in one week.
SEO & Organic Growth
Technical SEO, content strategy, and local search — the acquisition channel that compounds. Proven across apps, ecommerce, and financial services.
Social Media Marketing
Platform strategy, paid social, content systems, and community management — built to drive engagement and measurable conversions, not vanity metrics.
The Signal Framework — the same four phases, every engagement.
Diagnose
Weeks 1–2. I audit your funnel, your team, your metrics, and your last 12 months of spend. You get a written diagnosis — not a 60-slide deck — before we agree on anything.
Design
Weeks 3–4. A 90-day plan with named owners, budget, and the three metrics we're accountable for. You approve it before I touch execution.
Direct
Ongoing. I run the team, the agencies, and the reporting cadence. You get a weekly update and a monthly board-ready summary.
Deliver
Quarterly. We review the numbers against the plan, in writing, and decide together what changes for the next quarter.
Three engagements, in detail.
Fashion Valet — scaled social-led ecommerce growth
Built and directed a social media and performance marketing engine for Southeast Asia's leading fashion marketplace — improving ROAS and brand reach across Instagram, Facebook, and paid channels.
My Book Qatar — organic search & app acquisition
Led SEO and digital marketing strategy for Qatar's leading lifestyle app — growing organic visibility, app installs, and measurable conversion across search and paid channels.
Shell Tameer — youth entrepreneurship digital campaign
Designed and executed digital and social media strategy for Shell's flagship CSR program in Pakistan — driving awareness, engagement, and program sign-ups among young entrepreneurs.
Abdullah transformed our social media from a posting schedule into a revenue channel. Our ecommerce campaigns finally had strategy behind them — not just creative.
Marketing Director — Fashion Valet Ecommerce
Our organic search visibility in Qatar improved dramatically within the first quarter. Abdullah understands both the technical side of SEO and the business outcomes we needed.
Head of Digital — My Book Qatar
The Shell Tameer campaign needed to reach young entrepreneurs where they actually spend time. Abdullah built a social-first strategy that exceeded our engagement targets.
Program Manager — Shell Petroleum CSR (Shell Tameer)
We needed someone who could lead SEO, paid search, and content as one system — not three separate vendors. Abdullah gave us that, and our lead quality improved within 60 days.
Founder — Arif Irfanullah CFA Institute
What it actually looks like week to week.
Transparency here is deliberate — most Fractional CMO sites hide this.
Depth in a focused set of industries.
Fractional CMO vs. the alternatives.
| Criteria | Agency | Marketing Director | Freelancer | Fractional CMO | Full-Time CMO |
|---|---|---|---|---|---|
| Strategic ownership | Limited | Partial | Limited | Full | Full |
| Board-level reporting | Rare | Rare | Rare | Yes | Yes |
| Speed to start | 2–4 wks | 2–4 mo hire | 1–2 wks | 1–2 wks | 6–12 mo hire |
| Annual cost (indicative) | $180K–480K | $140K–190K | $60K–120K | $90K–150K | $280K–420K+ |
| Cross-industry pattern-matching | Some | Limited | Limited | High | Limited |
| Team leadership | No | Yes | No | Yes | Yes |
Cost ranges are indicative, based on 2025–2026 US/UK market data for companies in the $2M–$100M revenue band. Your quote will reflect your specific scope.
Before you book, the questions everyone asks.
How is this different from hiring a marketing agency? +
An agency executes channels — ads, SEO, content. I decide which channels deserve budget in the first place, and I'm accountable to your board for the result, not just the deliverable. Many of my engagements involve directing an existing agency relationship, not replacing it.
What if it doesn't work? +
We define three success metrics before the engagement starts, review them monthly in writing, and either party can exit with 30 days' notice after the initial three-month term. You're never locked into a bad fit.
How much does a Fractional CMO cost? +
Most engagements run $90K–$150K annually, roughly a third of a fully-loaded full-time CMO, scoped to 2–3 days per week. Exact pricing depends on scope — you'll get a written quote after the diagnostic call, never a generic rate card.
Can you really understand my industry in a few weeks? +
I've worked across twelve industries because the underlying problem — misaligned positioning, an unaccountable funnel, a team without a strategic leader — repeats. The diagnostic phase exists specifically to surface what's actually different about your market before any plan is written.
The call is 30 minutes. The diagnosis you leave with is yours either way.
No slide deck, no hard sell. We'll look at your funnel and your last two quarters of numbers, and I'll tell you plainly whether a Fractional CMO is the right move for you.
Book a Strategy Call →