Services
One role. Every scope it actually requires.
A Fractional CMO engagement is scoped around your business, not a fixed package. Below is the full range I work across — most clients need four or five of these, not all twelve.
Business & Marketing Audit
A structured review of your funnel, spend, team, and reporting — delivered as a written diagnosis before any plan is proposed.
Marketing Strategy
The 12–18 month plan connecting your commercial goals to a marketing budget, channel mix, and set of accountable metrics.
Growth Roadmap
A quarter-by-quarter sequence of initiatives, prioritized by expected impact and effort, reviewed and adjusted every 90 days.
Team Leadership
Direct management of your existing marketing hires, plus a hiring plan for the roles you're missing, in the right order.
Executive Coaching
For companies with a marketing lead who's talented but not yet ready for the strategic seat — structured mentoring toward it.
Demand Generation
Building and directing the pipeline engine — paid search, paid social, organic, and outbound — held accountable to CAC and ROAS targets.
SEO & Organic Growth
Technical SEO, content strategy, and local search optimization — the long-term acquisition channel that compounds over time.
Social Media Marketing
Platform strategy, content systems, paid social, and community management — built to drive engagement and measurable conversions.
Positioning
Defining who you're for, what you're against, and why the alternative is worse — the foundation every other channel builds on.
Go-to-Market
Sequenced launch plans for new products, segments, or geographies, built to de-risk the first 90 days after launch.
Marketing Operations
The systems layer — attribution, CRM hygiene, reporting infrastructure — that makes every other function measurable.
Analytics & Reporting
Dashboards and board decks built around the handful of numbers that actually predict revenue, not vanity metrics.
How scope gets decided.
No engagement starts with a fixed package. Scope is set after the diagnostic phase, based on what your business actually needs — not a menu you pick from blind.
Diagnostic call & audit
30-minute call, followed by a structured audit of your funnel and team.
Written scope & quote
A specific proposal naming the services above that apply to you, with a fixed monthly fee.
90-day plan & kickoff
Your approval on the first quarter's plan before execution begins.